About Ana

Hi, I’m Ana

A coach and enduring, self-confessed and incurable optimist dedicated to coaching you to become the leader you most want to be in life and career.


Originally from Portugal, I moved to England to fulfil my dream of working with people like you to accomplish your goals by taking meaningful action to create results.

Since I began working, I’ve been curious about human behaviour, especially what makes people struggle to find a way to achieve their goals while others are organized and successful, despite challenging circumstances.

I am also passionate about several other things like psychology, entrepreneurship, spirituality, animals and motherhood.

After a few challenging corporate jobs my health became fragile and received a difficult diagnosis. Since then I worked to find balance between my health, career and life as a woman, wife and mother.

I realized that the solution wasn’t on working hard to find that balance. On the contrary, it was all about simplifying and using a combination of simple strategies to make my life easier, so I would have more time for myself and family alongside with building up my coaching career. This was my strength, which I am eager to share with you.

You deserve to feel fulfilment and happiness. You have the power to change your life no matter what challenges you may be experiencing.

I’m here to serve. My work is based on a person-centred and solution-focused approach, my passion and my studies on human behaviour and neuroscience.

Are you ready to commit yourself to be unstoppable on creating the life and career you want?

I am here to be part and witness your journey on building a one of a kind, unique and tailored life and career that you love.

Whether you’re aiming to improve your performance at work or to make a big change in your career, your personal life or both, I’m here to assist you to reach the highest levels of your potential and tap into the deepest wisdom within you.

My commitment is to bring you the very best of my experience and knowledge, in a respectful, pragmatic and honest way, so expect a direct approach, through thought-provoking ideas and timeless wisdom.

Great! You’re still reading. Thank you! I hope this is the beginning of our relationship. I’d love to learn more about you. Stay connected and feel free to send me an email.

You can also subscribe to the newsletter by checking the contact page.

Thank you so much for taking the time to visit my website. I’m thrilled we’re connected and I’m excited for the journey ahead.

See you soon!

BA (Hons) Counseling, Coaching and Mentoring

Self-Management Coach, Business Mentor and International Speaker

Feedback & Reviews

We are proud of all our clients and their commitment to making a difference in their life and career.

"Ana has helped me to prioritize my goals, realize what I’m looking for and understand what I need to focus on to get the best out of me. Thank you!"
Andre Fauth
Digital Marketing Strategist at 14Biz Internet and Oblige Web
"My life has been changed since Ana has been my coach. Her style and method are very effective, helping me to refocus my energies and complete some major goals in my life. She exhibits a genuine interest in my life and her insights and direction are always on target. I feel very supported and championed in the attainment of my goals. She has been a vital resource to me."
Sarah Minor
Graphic & Web Designer, Social Media Marketing Coordinator at Sarah Minor Design
"I met Ana online by chance. I was looking for answers for my business. She was there, giving me so much for nothing that I really thought “Wow! This woman must know a lot about business and must be a very stable and great coach to work with.” She’s there when you need her."
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Celine Gimenez
French Teacher & Tutor
"When I met Ana, I was devastated. I lost my boyfriend, had no job, no direction in life and blamed myself for it.
Our coaching started for business purposes, however, soon enough it was transformed into getting my life put together.
Ana's contribution to my life at that time was a gift.
My negative self-talk and guilt were transformed into positive and empowering thoughts, which took me to a new level of my life.
Today I am confident and positive, I believe in myself and use my thoughts to improve my life in every area. Now I live in Moscow, have an interesting job and I enjoy my life.
Thank you, Ana, for your sincere help to make me have a new perspective in my life."
Yulia Ahmetova
HR Manager
"Working with Ana was a great experience for me. Not only that she knows her skills but she knows how to give you examples and make it so much easier for you to shift your perspective. I was unclear in some business aspects and it was hard for me to move forward. Ana's high energy and knowledge helped me expand. Thank you, Ana! "
Cornelia Constantinescu
Transformational Money Mindset Coach

What can I do for you?

My purpose is to assist you to be your best self!

Goal Setting and Smart steps

We all have dreams and we often talk about goals we want to achieve. However, like Saint-Exupery once said, “A goal without a plan is just a wish.”. Therefore, it is fundamental to set goals with a sustainable plan, which will take you to transform your dreams into reality.

Strategies and Implementation

There are thousands of theories available to set strategies for anything in life and business. What is difficult is to know which one is the best or works better for you. Learning about what you like to do and your best skills, will define the best strategy for you to implement.

Evaluation and Accountability

Periodic evaluation of what is working is essential. This involves evaluating your improvements along the journey and follow up of the steps given at any point. It may sound scary, however, according to all my clients, it is the best part of a Coaching program.

Need advice?